![]() ![]() ![]() Dogs are a reflection of every good thing about the human condition. It’d be naive not to see this as a win for WeatherTech as a brand what’s more likable than showing you care about dogs? At the same time, Scout’s recovery and MacNeil’s gratitude is a great enough story to overcome that cynicism. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species.” “We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs, which are not just limited to helping dogs and pets. “We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient. “Scout’s illness devastated us,” MacNeil said through a University of Wisconsin press release. It is also plea for fundraising to help other pets who may face the same ordeal. Rather than another 30-second ad highlighting WeatherTech’s products, the CEO decided to use the year’s most lucrative advertising slot to show his dog’s story and acknowledge the vets who treated him. Scout remained a very good boy throughout the weeks of brutal treatment, and came out the other side with a mostly clean bill of health. In two months, his tumor shrank by 90 percent. Immunotherapy also helped nurse the weakened pooch back to full strength. The university used a one-two punch of chemotherapy and radiation. There, doctors at the School of Veterinary Medicine began an aggressive attack on the tumor that had invaded Scout’s body. On the advice of his local vet, he rushed his dog up from WeatherTech’s Bolingbrook, Illinois, headquarters to the University of Wisconsin’s flagship campus in Madison the very next morning. It looked like Scout’s days walking the factory floor had come to an end.īut MacNeil, who had lost three other dogs to cancer before adopting Scout, refused to accept that diagnosis. A tumor had grown on his heart, and veterinarians gave him meager odds to live. After collapsing at home, Scout was diagnosed with hemangiosarcoma, an aggressive cancer of the blood vessel walls. But this summer, his very good boy faced a serious problem. He featured his 7-year-old golden retriever Scout in his company’s Super Bowl ad in 2019. The ad will air in the second quarter of the Super Bowl.WeatherTech CEO David MacNeil loves dogs. The spot features a donation link on the WeatherTech website, and all the proceeds will go toward UW-Madison's veterinary school. In the ad, called "Lucky Dog," Scout runs on a beach before footage cuts to him being treated by UW-Madison veterinarians. Scout has been featured in ads for WeatherTech. MacNeil was so grateful that he took out an ad for the veterinary school, the first time it will be featured during the Super Bowl. “Scout is kind of the perfect patient in that he’s tolerated multiple modes of therapy very well, his primary tumor has responded beautifully to treatment, and we’ve been able to maintain his quality of life at a very high level,” David Vail, a professor at the university's veterinary school, said in a statement. MacNeil's family took Scout to the University of Wisconsin-Madison, where an intense, experimental procedure consisting of chemotherapy, radiation and immunotherapy shrank the tumor to nearly nothing, according to the university. Super Bowl ads: USA TODAY launches 32nd Ad Meter competition “Scout’s illness devastated us,” MacNeil, the owner and CEO of WeatherTech, a company that makes automobile accessories, said in a statement. ![]() His diagnosis, a severe form of cancer of the blood vessel walls called hemangiosarcoma, gave him less than one month to live. ![]() Last year, David MacNeil's 7-year-old golden retriever, Scout, was diagnosed with a tumor in his heart after collapsing at home. Watch Video: Man buys $6 million Super Bowl commercial to thank veterinarians who saved his dogĪfter a team of veterinarians saved his dog from a deadly form of cancer, an Illinois CEO took out a Super Bowl commercial to thank them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |